Write a shorter sales letter

Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it and, above all, accurately so they will be guided by its light.
-Joseph Pulitzer

Keep your sales copy lean and mean. Trim it down. Cut away the fat. Get rid of any fog that creeps into your writing. 

Dont write the same boring, cheesy sales letters that thousands of mediocre Internet marketers churn out by the minute. Stay in touch with the desires and needs of others. 

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